The Ultimate Guide to Setting up Jewelry Case Displays To Boost Sales

Knowing how to set up your jewelry case displays optimally could lead to record breaking sales. Read this ultimate guide and watch the sales pour in, you can thank us later.

Did you know that the UK jewelry market is forecasted to grow by a massive 13.1% in the five years to 2021?

That's right -- but it doesn't mean that making a sale is easy.

If you want to persuade customers to buy your jewelry above anyone else's, you'll need to consider every detail of your jewelry case displays.

The best pieces in the world can be made to look awful with a poor display, and average pieces can gain a real 'wow' factor when displayed correctly.

Got no idea how to put together a jaw-dropping display?

You're in the right place.

Keep reading for our essential tips on displaying your jewelry to make as many sales as possible.

Get the Size of Your Display Pieces Right

Whether you're creating a display in a shop front or at a trade show, you need to make sure you get sizes and proportions right.

Exhibiting in a tiny room? You won't want to display all of your largest pieces.

Got a huge space? Be wary of choosing tiny, delicate pieces.

The pieces you choose should feel balanced and fitting for the space you're in, and the size of your display case. Experiment with different sized pieces, take a step back, and note down your impressions.

A piece which looks far too big close up might work well from a distance, so experiment with standing in different spots around the room.

Find a Balance Between Different Shapes and Textures

Got tons of floral pieces next to one another? Things might start to feel a little busy.

Or, got a full display case of geometric pieces? The number of straight edges might feel jarring.

Finding a balance between shapes and textures is really important when it comes to creating a great display, and there's no one-size-fits-all solution.

Try arranging your pieces to avoid too many similar shapes being next to one another - this should keep the display visually interesting, and stop viewers from glossing over certain section.

In terms of texture, try to get a mixture of smooth and rugged pieces. The more variety there appears to be, the more people will be drawn to your display.

Decide on an Overall Color Scheme

The colors you use will make a huge difference to the overall feel of your display, and a few simple changes can make a big impact.

Try putting silver jewelry onto a blue background. Words like cool, modern, and sleek might come to mind.

Now try putting it onto a red or brown background. Words like warm, traditional, and formal might seem more fitting.

See? Even a simple change to the color of your display case is a big deal - and the color of the pieces you display is also important.

If you have lots of very colorful pieces, arranging them in contrasting patterns can be very eye-catching. If your pieces are more monochrome, you might like to separate them into two distinct sections.

Grabbing a few different swatches and holding them next to your key display pieces is a great way to start experimenting with color.

Use Contrast to Highlight Important Pieces

Have you got one special piece that you really want to draw attention to?

No problem.

Using contrast is a great way to naturally get people to look towards a certain area, and you have several different options.

For large pieces, you could surround them with pieces that are much smaller. For colored pieces, choose a background color that's highly contrasting.

If you've got one piece that's colored differently to all your others, place it in the center.

When you're trying to get attention to one piece, remember that contrast is key.

Don't Use a Distracting Display Background

Got a really cool pattern that you think would be great for your display? Or some awesome vintage props you want to hang jewelry from?

Tactics like this are fine within reason, but be wary of making your display background too distracting.

Busy colors or patterns can make your display look messy, and that means that it's harder for people to pick out the details in your jewelry.

Excessive props can draw attention away from the items you're actually selling, and might make your display more difficult to navigate.

If in doubt, keep it simple. Your jewelry should be the star of the show - not your display.

Make Sure Prices Are Easily Available

Is anything more annoying than shopping for jewelry and not knowing how much anything costs?

Probably not.

Whether you're using price tags, labels, color systems, or price sheets, make sure that pricing information is always easily available. You should also ensure that all staff know where to find prices.

If customers have to wait around to find out about pricing, there's a good chance they'll give up and go elsewhere - which is a disaster for you.

A good display always has pricing details clear and accessible, so don't forget this important detail.

Keep Displays Clean and Organized

Got a great display that's covered in dust or dirt?

Most customers will run a mile.

It sounds basic, but many jewelers still manage to get this one wrong.

Put together a cleaning plan and rota, and ensure that all of your display cases, props, and pieces are regularly cleaned and dusted. Be sure to inspect from every angle to make sure there's no hidden grime.

Dirty displays will never sell well, so don't skip this essential step

How to Get Jewelry Case Displays Right

Global sales of jewelry are expected to exceed $250 billion by 2020. If you want a piece of the action, you need to know how to display your products.

To create jewelry case displays that impress customers and boost your sales, you should focus on cleanliness, balance, organization, contrast, and color.

Don't be afraid to experiment with a few different options, and take photographs for comparisons. You could even carry out A/B testing, looking for a difference in sales when using different display methods.

Want more tips on using display cabinets effectively? Visit our blog today.